Wednesday, December 19, 2007
Idea being lost
Thursday, December 06, 2007
Finding the niche
I'm good at couple of things. Take for instance, I do trading as a hobby and I'm not bad in that.
I try to spot opportunities in the smaller and mid caps and I'm getting good returns on those for the last 2 years. So this could be one niche.
Another niche could be related to my job. I'm a search engine marketing consultant. And I love this field. So this could be the one I should blog on.
Or it could be both.
Still not made up my mind.
Saturday, October 27, 2007
Sunday, October 14, 2007
Not a bad timetable to follow!
Monday, October 01, 2007
Sunday, September 09, 2007
Brand called YOU
Days are all gone where you went to a shop and bought a pair of sneakers, without looking at who made it and where it was made.
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, and your fountain pen with the maker's symbol crafted into the end, all says one thing.
You're branded, branded and branded!
It's time for me - and you - to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple - and that hard. And that is inescapable.
From now on, you're going to think of yourself differently! You're not an "engineer" of Infosys, you're not an "employee" at Reliance, nor a "worker" at TATA. You don't "belong to" any company for life. You're not defined by your job title and you're not confined by your job description.
Friday, June 29, 2007
Killer phone – Apple iPhone
I first heard about iPhone, I think it was in last December, when Mr. Steve Jobs had its official launch. I went on to see the video out of curiosity, since Apple or for that matter Mr. Jobs is famous for coming up with something contemporary.
The mobile phones which once started as simple devices to call people, went on to add more functions and became smart enough to be called smartphones. So now we have phones like Nokia N95s or Sony Ericsson's K800s, with smart functions and good camera respectively. That was a long journey considering the technologies that went into making these machines. The scarier part of iPhone launch is that our phone, the one which you and I use to make call to our loved ones, is going get outdated.
Coming back to the killer machine theory, iPhone as I mentioned earlier is going to set the rules now. It is going to get the first mover advantage as we say in management books. There are couple of things which really worth mentioning about the device. First is of course its sleek design. There is no stylish phone in the market which can even think of being a competition to iPhone. With technology also, it is far ahead of its competitors when you consider the zooming and picture viewing capabilities. (I wonder what the Nokias and Sony Ericssons were doing all these long, sleeping?)
Want to know more,
Wednesday, June 27, 2007
Be A Kid Again
- Do a cartwheel.
- Sing into your hairbrush.
- Walk barefoot in wet grass.
- Play a song you like really loud, over and over.
- Dot all your “i”’s with smiley faces.
- Read the funnies. Throw the rest of the paper away.
- Dunk your cookies.
- Play a game where you make up the rules as you go along.
- Step carefully over sidewalk cracks.
- Change into some play clothes.
- Try to get someone to trade you a better sandwich.
- Eat ice cream for breakfast.
- Kiss a frog, just in case.
- Blow the wrapper off a straw.
- Have someone read you a story.
- Find some pretty stones and save them.
- Wear your favorite shirt with you favorite pants even if they don’t match.
- Take a running jump over a big puddle.
- Get someone to buy you something you really don’t need.
- Hide your vegetables under your napkin.
- Stay up past your bedtime.
- Eat dessert first.
- Fuss a little, then take a nap.
- Wear red gym shoes.
- Put way too much sugar on your cereal.
- Make cool screeching noises every time you turn a corner.
- Giggle a lot for no reason.
- Give yourself a gold star for everything you do today
Ancient wisdom I just made up. . .
Tuesday, June 26, 2007
Vision Statement and Mission Statement - The Difference
Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future.
“Mission Statements” and “Vision Statements” do two distinctly different jobs.
First we look at creating mission statements. Then we create vision statements.
2. Next identify the key measures of your success. Make sure you choose the most important measures (and not too many of them!)
3. Combine your winning idea and success measures into a tangible and measurable goal.
4. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result.
Example:
Take the example of a produce store whose winning idea is “farm freshness”. The owner identifies two keys measures of her success: freshness and customer satisfaction. She creates her mission statement – which is the action goal that combines the winning idea and measures of success.
The mission statement of Farm Fresh Produce is:
“To become the number one produce store in
Vision Statement Creation
Once you’ve created your mission statement, move on to create your vision statement:
1. First identify your organization’s mission. Then uncover the real, human value in that mission.
2. Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission. Distil these into the values that your organization has or should have.
3. Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.
Using the example mission statement developed for Farm Fresh Produce, the owner examines what she, her customers and her employees value about her mission.
The four most important things she identifies are: freshness, healthiness, tastiness and “local-ness” of the produce. Here’s the Vision Statement she creates and shares with employees, customers and farmers alike:
“We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours.”